How to compete against cash homebuyers and win

The Rob Ellerman Team at ReeceNichols
The Rob Ellerman Team at ReeceNichols
Published on September 16, 2021

Got cash?

If not, and you’re in the market to buy a home, you are at a distinct disadvantage.

The volume of cash buyers in the market has increased significantly over the past year. In Florida, for instance, the number of homebuyers who paid cash for a home increased 150%, according to Bernadette Berdychowski at the Tampa Bay Times.

Alicia Adamczyk at tells the story of a young Virginia family, first-time homebuyers, who kept losing out on homes for sale to other buyers who “… would offer $20,000 or $30,000 more than the listing price, in cash.”

It sounds a bit trite, but it’s nonetheless true, especially in the housing market: Cash is king.

In fact, “… all-cash offers increase homebuyers’ chances of getting a home up to 290 percent,” said Johnny Hannah at, citing recent research.

Those are some crazy odds and equally stiff competition to face in the search for a new home. Let’s dive into some tips that we offer our clients that help give them a leg up.

Money talks and cash screams

When a homeowner is confronted with multiple offers, the first thing he or she will look at is the amount of money each buyer is offering. Naturally, the lowest offers get little consideration, regardless of how we urge them to seek out the terms the buyer is offering.

Often, terms trump price

The seller will then take the highest offers and look for the most favorable terms. These start with the loan contingency.

An offer with no loan contingency, because the buyer is paying cash, will naturally catch the seller’s eye. With no lender involved, there will be no mandated appraisal, no lender-demanded repairs and a smoother road to closing. It’s almost a slam-dunk.

That’s tough to compete against for the mortgage-bound homebuyer, especially those with FHA or VA loans. This doesn’t mean you can’t compete. You just need to pull out the big guns.

Sure, a cash offer screams. But, if you are in a position to provide the buyer assurances about your financial position, you can scream just as loud.

Don’t stop at obtaining a loan pre-approval letter; give the lender permission to share your salary, your bank balances and even your credit report.

“Overload the seller to show them [sic] that you’re as solid as the cash buyer,” suggests Brendon Desimone at Zillow Porchlight.

Show the seller you’re as nimble as the cash guys and gals

Not all lenders will conduct an appraisal before the offer is accepted, but many will. Ask your lender if you can order a pre-appraisal.

This way, you can submit an offer on which the appraisal has already been ordered and scheduled (hopefully within 24 to 48 hours of acceptance), negating one of the positives of the cash offer.

Desimone suggests that you also work with a lender who will give you “a head start on the mortgage.” Then, get your agent in the loop to ensure that the seller understands that your mortgage is on steroids – which includes hyper-accelerating the lender’s receipt of the preliminary title report, HOA documents and others.

Do everything you can on your end, such as ensuring your paperwork has been submitted well in advance and quickly responding to communications from the lender.

Take advantage of the cash buyer’s biggest weakness

Cash buyers are an arrogant lot. No, we’re not dissing them, but just pointing out to you that they understand the power and leverage they possess that mortgage-bound buyers don’t.

So, they typically come in with a lower price, knowing that cash screams and overwhelms most sellers’ better judgment.

If you can afford to over-bid, we suggest that you do. Not a lot, but enough to overcome the cash advantage, which may be “a little more than you think the home is worth,” according to Desimone.

First, the higher bid will catch the seller’s attention and put you in contention. Then, if you’ve guessed correctly, and your bid price is higher than the cash buyer’s, it may just win you the home.

“If you plan to live in the house for many years and it’s the home of your dreams, paying a little more to get the deal might only translate into $20 per month over the course of a long-term mortgage,” claims Desimone, and we agree.

The aforementioned strategies are ideal for the financially-fit, serious homebuyer. They involve doing some initial legwork on getting your finances in order, strategically choosing a lender and home inspector and ensuring you have a nimble and resourceful real estate team backing you up.

The latter, by the way, is most important. After all your hard work, it’s only natural that you’ll want to ensure that your agent can structure the offer that will win you the home.

Feel free to reach out to us if you need additional advice.

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